Monday, October 13, 2008

An introduction to K-cups and Keurig coffee products

An Introduction to K-cups and Keurig Coffee Products

As single cup coffee brewing systems gain in popularity, the brand that has stood above the rest has been Keurig. With its “k-cup” coffee brewer and incredible variety of available coffees, it’s no wonder that Keurig has risen to the top. Introduced just ten years ago, the patented Keurig (pronounced kor-ig) single cup coffee system stemmed from an age-old question: why do we brew coffee a pot at a time when we drink it a cup at a time? In answering that question, the fine folks at Keurig made coffee history with one of the most versatile and innovative coffee systems on the market today.

What makes Keurig so different?

Unlike other single-cup brewing systems, which package coffee in a little disc, Keurig uses an individual K-cup. A k-cup is a single-use “cup”. This “cup” has a filter enclosed, is air tight, , with an exact amount of coffee to which brews within it, making a perfect cup of coffee every time. All you need to do is just pop the cup into place, press a button, and in a minute or less you will have a hot, tasty, cup of coffee ready to drink. Cleanup is just as easy; simply eject the k-cup and toss it away. A k-cup has no dripping filters to replace, and no coffee grounds mess with.

While the easy cleanup and easy learning curve for the Keurig brewing process is nice, the real value of choosing Keurig over any other single-cup brewing system is the amazing variety of coffee and coffee products that are available in k-cups. From the very start, Keurig solicited the top gourmet coffee roasters from around the world and offered them a chance to be in on their revolutionary coffee concept. This early groundwork has led to Keurig’s current and growing offering of nearly 200 coffee and other beverages for use with its k-cup system.

K-cup varieties for the home or office

Do you have a favorite brand of gourmet coffee? Chances are that you can get it in k-cups. Keurig has partnered with a diverse group of gourmet coffee roasters and name brands to offer the widest variety of coffees for any single-serve coffee system. Perhaps the best-known of the companies that package their own coffee for Keurig is Green Mountain Coffee Roasters, a socially conscious roasting company that imports the finest coffees from all over the world, which offers more than thirty specialty coffees in k-cups. Among the other specialty coffee roasters and distributors that package their coffee in k-cups for Keurig are Newman’s Own Organics, Diedrich, Emeril, Gloria Jean, Caribou, Timothy’s, Tully’s, Bellaccino, and Coffee People; each offering a variety of signature and specialty roasts and blends. You’re sure to find many personal favorites in the wide variety of fine coffees available in Keurig k-cups.

More than just coffee

Keurig does not limit your choices to coffee with you Keurig maker. They also offer a variety of teas, including Celestial Seasonings, Gloria Jeans, and Timothy’s teas, in addition to gourmet hot chocolate drinks like Ghirardelli and Green Mountain.

Keurig Brewers

Keurig originally made coffee makers only for businesses and large offices. In fact, most people’s first experience with k-cups was at their doctor’s or dentist’s office. In recent years, Keurig has expanded its line of coffee brewers to include gourmet quality machines for home use, in addition to their newest model which caters to the hotel industry. There are currently three models available for the home, ranging in price from $99 to $199. Keurig still makes their brewers for the small and large office; these are only available through local distributors like www.coffeeforless.com. These Keurig brewers are specifically designed for small and large offices, and for the hospitality industry. Keurig’s hotel brewers are designed for single suite use, hospitality suite and coffee service use. In short, there is a Keurig k-cup system to meet virtually every need and level of service.

Other Coffee Accessories and Gifts from Keurig

In order to widen the variety of k-cups available, Keurig also sells “My K-cup” for specific models of their home brewer. With “My K-cup”, you can make your own k-cup assembly using your own favorite gourmet coffee – or save money by buying whatever is on sale at the supermarket and making your own. Using “My K-cup” is as easy as using a regular filter cup with a standard coffee maker, but you are still brewing one perfect cup at a time in the exclusive patented brewer, so you get all the flavor and convenience – with your own favorite coffee.

0 comments: